Why Every SaaS Is Now an AI Company
Most of it is positioning. A few have actually rebuilt the workflow underneath.
Why it matters
Margins at the model layer are thinner than the headlines suggest. Training is a capital expense; serving is a recurring one. The business that wins is rarely the one with the largest model.
Every software company now describes itself as an AI company. Most of that is positioning. The ones that mean it have rebuilt a core workflow, not bolted a chat box onto the dashboard.
Open weights redrew the competitive map. A capable model you can run yourself reframes every build-versus-buy decision, and the frontier labs are well aware of it.
Inference cost is falling faster than most forecasts assumed. Each step down the curve unlocks a class of product that was uneconomic the month before, which is why the application layer keeps surprising people.